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Tourism in Serbia

Tourism in Serbia

Serbia recorded a total of 446,000 tourists in 2020, ranking 134th in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Serbia, the result is much more comparable picture: With 0.065 tourists per resident, Serbia ranked 136th in the world. In Southern Europe, it ranked 12th.

Serbia generated around 1.42 billion US Dollar in the tourism sector alone. This corresponds to 2.3 percent of its the gross domestic product and approximately 3 percent of all international tourism receipts in Southern Europe.

A global comparison can be found here › International tourism


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On average, each of the tourists arriving in 2020 spent about 2,696 US Dollars.

Tourism in Serbia

Development of the tourism sector in Serbia from 2002 to 2020

The following chart shows the number of tourist arrivals registered in Serbia each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

Tourists per year in Serbia

Revenues in tourism

In 2002, tourism revenues amounted to 77.00 million USD, or about 0.45 percent of the gross national product. This corresponded to about 312,000 tourists at that time and roughly 247 USD per person. Within 18 years, the country's dependence on tourism has increased drastically. Before the outbreak of the Covid-19 pandemic, sales took up $2.00 billion billion, 3.9 percent of gross national product. Thus, each visitor spent an average of $1,083 on their vacation in Serbia.

In 2020, tourist receipts plummeted due to the Covid-19 pandemic. Of the $2.00 billion billion (2019), only $1.42 billion billion remained. This is a 29 percent decrease in Serbia.

Tourism receipts in Serbia per year

All data for Serbia in detail

YearNumber of touristsReceipts% of GNPReceipts per tourist
2020446,0001.42 bn $2.7 %3,188 $
20191.85 m2.00 bn $3.9 %1,083 $
20181.71 m1.94 bn $3.8 %1,134 $
20171.50 m1.71 bn $3.9 %1,140 $
20161.28 m1.46 bn $3.6 %1,141 $
20151.13 m1.32 bn $3.3 %1,168 $
20141.03 m1.35 bn $2.9 %1,314 $
2013922,0001.22 bn $2.5 %1,324 $
2012810,0001.08 bn $2.5 %1,333 $
2011764,0001.15 bn $2.3 %1,504 $
2010683,000950.00 m $2.3 %1,391 $
2009645,000986.00 m $2.2 %1,529 $
2008646,0001.11 bn $2.1 %1,724 $
2007696,0001.02 bn $2.4 %1,463 $
2006469,000416.00 m $1.3 %887 $
2005453,000308.00 m $1.1 %680 $
2004392,000220.00 m $0.84 %561 $
2003339,000159.00 m $0.71 %469 $
2002312,00077.00 m $0.45 %247 $


Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.

The WTO additionally points out that in some countries the number of tourists is only counted at airports, in others also at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.

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