Latvia recorded a total of three million tourists in 2020, ranking 52nd in the world in absolute terms.
That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Latvia, the result is much more comparable picture: With 1.7 tourists per resident, Latvia ranked 32nd in the world. In Northern Europe, it ranked 3rd.
In 2018, Latvia generated around 1.06 billion US dollars in the tourism sector alone. This corresponds to 2.7 percent of its the gross domestic product and approximately 1 percent of all international tourism receipts in Northern Europe.
On average, each of the tourists arriving in 2018 spent about 129 US dollars. Conversely, the inhabitants of Latvia spend as much as 340 dollars a year when they themselves spend vacations abroad.
Development of the tourism sector in Latvia from 1995 to 2020
The following chart shows the number of tourist arrivals registered in Latvia each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g., crew members of ships or flights are also not considered tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.
Data in the chart are given in millions of tourists. The red line represents the average of all 10 countries in Northern Europe.
Revenues from tourism
In 1995, tourism revenues amounted to 37.00 million USD, or about 0.64 percent of the gross national product. This corresponded to about 1.63 million tourists at that time and roughly 23 USD per person. Within 23 years, the country's dependence on tourism has increased drastically. Before the outbreak of the COVID-19 pandemic, sales were $1.06 billion billion, 3.1 percent of gross national product. Thus, each visitor spent an average of $136 on their vacation in Latvia.
Full figures for 2020, the start of the COVID-19 pandemic, are not currently available. However, national and international travel has been restricted worldwide, and some countries have even been closed off from the outside world altogether. Dramatic revenue losses are expected, with some countries experiencing losses of up to more than 80%.
All data for Latvia in detail
Year
Number of tourists
Receipts
% of GNP
Receipts per tourist
2020
3.20 m
2019
8.34 m
2018
7.78 m
1.06 bn $
3.1 %
136 $
2017
7.73 m
951.00 m $
3.1 %
123 $
2016
6.80 m
899.00 m $
3.2 %
132 $
2015
6.84 m
895.00 m $
3.3 %
131 $
2014
6.25 m
953.00 m $
3.0 %
153 $
2013
5.82 m
865.00 m $
2.9 %
149 $
2012
5.57 m
744.00 m $
2.6 %
134 $
2011
5.54 m
771.00 m $
2.8 %
139 $
2010
5.04 m
639.00 m $
2.7 %
127 $
2009
4.73 m
724.00 m $
2.7 %
153 $
2008
5.50 m
801.00 m $
2.2 %
146 $
2007
5.21 m
880.00 m $
2.8 %
169 $
2006
4.65 m
622.00 m $
2.9 %
134 $
2005
3.79 m
446.00 m $
2.6 %
118 $
2004
3.13 m
343.00 m $
2.4 %
110 $
2003
2.52 m
271.00 m $
2.3 %
107 $
2002
2.30 m
201.00 m $
2.1 %
88 $
2001
2.06 m
153.00 m $
1.8 %
74 $
2000
1.88 m
172.00 m $
2.2 %
91 $
1999
1.74 m
153.00 m $
2.0 %
88 $
1998
1.79 m
222.00 m $
3.1 %
124 $
1997
1.84 m
235.00 m $
3.6 %
128 $
1996
1.75 m
231.00 m $
3.9 %
132 $
1995
1.63 m
37.00 m $
0.64 %
23 $
Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.
The World Tourism Organization additionally points out that in some countries, the number of tourists is only counted at airports, while in others they are also counted at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.
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