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Tourism in Samoa

Samoa recorded a total of 23,900 tourists in 2020, ranking 193rd in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Samoa, the result is much more comparable picture: With 0.12 tourists per resident, Samoa ranked 113rd in the world. In Polynesia, it ranked 4th.

Samoa generated around 23.06 million US Dollar in the tourism sector alone. This corresponds to 2.9 percent of its the gross domestic product and approximately 33 percent of all international tourism receipts in Polynesia.

A global comparison can be found here › International tourism


Back to overview: Samoa

On average, each of the tourists arriving in 2020 spent about 816 US Dollars. Conversely, the inhabitants of Samoa spend only around 82 dollars a year when they themselves spend vacations abroad.

Development of the tourism sector in Samoa from 1995 to 2020

The following chart shows the number of tourist arrivals registered in Samoa each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

The red line represents the average of all 5 countries in Polynesia.

Tourists per year in Samoa

Revenues in tourism

In 1995, tourism revenues amounted to 35.70 million USD, or about 15.88 percent of the gross national product. This corresponded to about 68,000 tourists at that time and roughly 525 USD per person. Within 25 years, the country's dependence on tourism has decreased substantially. In the last year of the survey, the revenue now amounts to 23.06 million USD, accounting for 2.9 percent of the gross national product. Each visitor now spends an average of 965 USD for his holiday in Samoa.

Tourism receipts in Samoa per year

All data for Samoa in detail

YearNumberof touristsReceipts% of GNPIncome per tourist
202023,900.0023.06 m $2.9 %965 $
2019181,000206.10 m $24.19 %1,139 $
2018172,000192.30 m $23.41 %1,118 $
2017158,000167.00 m $20.07 %1,057 $
2016146,000148.70 m $18.60 %1,018 $
2015139,000142.40 m $18.07 %1,024 $
2014132,000147.70 m $19.52 %1,119 $
2013125,000137.20 m $17.82 %1,098 $
2012135,000148.20 m $19.49 %1,098 $
2011128,000134.90 m $18.30 %1,054 $
2010130,000123.70 m $18.65 %952 $
2009129,000115.20 m $19.70 %893 $
2008122,000111.60 m $18.02 %915 $
2007122,000102.40 m $17.95 %839 $
2006116,00088.40 m $17.48 %762 $
2005102,00073.80 m $15.85 %724 $
200498,00070.00 m $16.65 %714 $
200392,00054.00 m $15.94 %587 $
200289,00045.00 m $15.62 %506 $
200188,00039.00 m $14.28 %443 $
200088,00041.00 m $15.24 %466 $
199985,00042.50 m $16.42 %500 $
199878,00039.60 m $14.70 %508 $
199768,00038.51 m $13.49 %566 $
199673,00040.40 m $16.17 %553 $
199568,00035.70 m $15.88 %525 $


Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.

The WTO additionally points out that in some countries the number of tourists is only counted at airports, in others also at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.

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