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Tourism in Samoa

Samoa recorded a total of 181,000 tourists in 2019, ranking 179th in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Samoa, the result is much more comparable picture: With 0.91 tourists per resident, Samoa ranked 72nd in the world. In Polynesia, it ranked 3rd.

Samoa generated around 207.10 m US Dollar in the tourism sector alone. This corresponds to 25.66 percent of its the gross domestic product and approximately 78 percent of all international tourism receipts in Polynesia.

A global comparison can be found here › International tourism


Back to overview: Samoa


On average, each of the tourists arriving in 2019 spent about 1,002 US Dollars. Conversely, the inhabitants of Samoa spend only around 66 dollars a year when they themselves spend vacations abroad.

Development of the tourism sector in Samoa from 1995 to 2019

The following chart shows the number of tourist arrivals registered in Samoa each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

The red line represents the average of all 5 countries in Polynesia.

Tourists per year in Samoa

Revenues in tourism

In 1995, tourism revenues amounted to 35.70 m USD, or about 15.88 percent of the gross national product. This corresponded to about 68,000 tourists at that time and roughly 525 USD per person. Within 24 years, the country's dependence on tourism has increased noticeably. In the last year of the survey, the revenue now amounts to 207.10 m USD, accounting for 24.30 percent of the gross national product. Each visitor now spends an average of 1,144 USD for his holiday in Samoa.

Tourism receipts in Samoa per year

All data for Samoa in detail

YearNumberof touristsReceipts% of GNPIncome per tourist
2019181,000207.10 m $24.30 %1,144 $
2018172,000192.30 m $23.41 %1,118 $
2017158,000168.00 m $20.19 %1,063 $
2016146,000148.70 m $18.60 %1,018 $
2015139,000142.40 m $18.06 %1,024 $
2014132,000147.70 m $19.51 %1,119 $
2013125,000137.20 m $17.82 %1,098 $
2012135,000148.20 m $19.49 %1,098 $
2011128,000134.90 m $18.29 %1,054 $
2010130,000123.70 m $18.65 %952 $
2009129,000115.20 m $19.70 %893 $
2008122,000111.60 m $17.33 %915 $
2007122,000102.40 m $18.59 %839 $
2006116,00088.40 m $17.38 %762 $
2005102,00073.80 m $15.95 %724 $
200498,00070.00 m $16.65 %714 $
200392,00054.00 m $15.94 %587 $
200289,00045.00 m $15.62 %506 $
200188,00039.00 m $14.28 %443 $
200088,00041.00 m $15.24 %466 $
199985,00042.50 m $16.42 %500 $
199878,00039.60 m $14.70 %508 $
199768,00038.51 m $13.49 %566 $
199673,00040.40 m $16.17 %553 $
199568,00035.70 m $15.88 %525 $


All data correspond to the information of the World Tourism Organization.

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