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Tourism in Switzerland

Tourism in Switzerland

Switzerland recorded a total of 12 million tourists in 2019, ranking 21st in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Switzerland, the result is much more comparable picture: With 1.4 tourists per resident, Switzerland ranked 35th in the world. In Western Europe, it ranked 5th.

Switzerland generated around 9.99 billion US Dollar in the tourism sector alone. This corresponds to 1.3 percent of its the gross domestic product and approximately 12 percent of all international tourism receipts in Western Europe.

A global comparison can be found here › International tourism


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Tourism in Switzerland

Development of the tourism sector in Switzerland from 1995 to 2019

The following chart shows the number of tourist arrivals registered in Switzerland each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

Data in the chart are given in millions of tourists. The red line represents the average of all 9 countries in Western Europe.

Tourists per year in Switzerland

Revenues in tourism

In 1995, tourism revenues amounted to 11.35 billion USD, or about 3.2 percent of the gross national product. This corresponded to about 6.95 million tourists at that time and roughly 1,635 USD per person. Within 25 years, the country's dependence on tourism has decreased substantially. In the last year of the survey, the revenue now amounts to 9.99 billion USD, accounting for 1.3 percent of the gross national product.

Tourism receipts in Switzerland per year

All data for Switzerland in detail

YearNumberof touristsReceipts% of GNPIncome per tourist
201911.82 m21.26 bn $2.9 %1,799 $
201811.72 m21.29 bn $2.9 %1,818 $
201711.13 m20.40 bn $2.9 %1,832 $
201610.40 m19.79 bn $2.8 %1,902 $
20159.31 m20.14 bn $2.9 %2,164 $
20149.16 m21.36 bn $2.9 %2,332 $
20138.97 m20.24 bn $2.8 %2,257 $
20128.57 m19.56 bn $2.8 %2,284 $
20118.53 m20.81 bn $2.9 %2,438 $
20108.63 m17.88 bn $3.0 %2,073 $
20098.29 m17.02 bn $3.0 %2,052 $
20088.61 m18.02 bn $3.2 %2,093 $
20078.45 m14.93 bn $3.0 %1,768 $
20067.86 m12.96 bn $2.9 %1,648 $
20057.23 m11.91 bn $2.8 %1,648 $
20036.53 m10.43 bn $2.9 %1,597 $
20026.87 m9.20 bn $3.0 %1,339 $
20017.46 m9.39 bn $3.3 %1,260 $
20007.82 m9.06 bn $3.2 %1,158 $
19997.15 m9.14 bn $3.1 %1,277 $
19987.19 m10.19 bn $3.4 %1,418 $
19977.04 m10.04 bn $3.4 %1,426 $
19966.73 m10.78 bn $3.2 %1,602 $
19956.95 m11.35 bn $3.2 %1,635 $


Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.

The WTO additionally points out that in some countries the number of tourists is only counted at airports, in others also at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.

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