Most popular destinations in Italy
No less than 4 cities in Italy are among the top 100 most popular destinations worldwide. In 2018 Rom reached the 16th place with 10.07 million tourists. According to Euromonitor all tourists with at least one overnight stay were counted.
On average, each of the tourists arriving in 2018 spent about 749 US Dollars. Conversely, the inhabitants of Italy spend as much as 1,008 dollars a year when they themselves spend vacations abroad.
Development of the tourism sector in Italy from 1995 to 2018
The following chart shows the number of tourist arrivals registered in Italy each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.
Data in the chart are given in millions of tourists. The red line represents the average of all 14 countries in Southern Europe.
Revenues in tourism
In 1995, tourism revenues amounted to 30.41 billion USD, or about 2.6 percent of the gross national product. This corresponded to about 31.05 million tourists at that time and roughly 979 USD per person. Within 23 years, the country's dependence on tourism has decreased slightly. In the last year of the survey, the revenue now amounts to 51.60 billion USD, accounting for 2.5 percent of the gross national product. Each visitor now spends an average of 838 USD for his holiday in Italy.
All data for Italy in detail
All data correspond to the information of the World Tourism Organization.