Tourism in Estonia

Tourism in Estonia

Estonia recorded a total of two million tourists in 2020, ranking 76th in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Estonia, the result is much more comparable picture: With 1.3 tourists per resident, Estonia ranked 39th in the world. In Northern Europe, it ranked 5th.

In 2020, Estonia generated around 865.00 million US dollars in the tourism sector alone. This corresponds to 2.3 percent of its the gross domestic product and approximately 10 percent of all international tourism receipts in Northern Europe.

A global comparison can be found here › International tourism

Back to overview: Estonia

On average, each of the tourists arriving in 2020 spent about 431 US dollars. Conversely, the inhabitants of Estonia spend as much as 1,024 dollars a year when they themselves spend vacations abroad.

Tourism in Estonia

Development of the tourism sector in Estonia from 1995 to 2020

The following chart shows the number of tourist arrivals registered in Estonia each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g., crew members of ships or flights are also not considered tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

Data in the chart are given in millions of tourists. The red line represents the average of all 10 countries in Northern Europe.

Tourists per year in Estonia

Revenues from tourism

In 1995, tourism revenues amounted to 452.00 million USD, or about 10.04 percent of the gross national product. This corresponded to about 2.11 million tourists at that time and roughly 214 USD per person. Within 25 years, the country's dependence on tourism has decreased noticeably. Before the outbreak of the COVID-19 pandemic, sales were $2.31 billion billion, 7.4 percent of gross national product. Thus, each visitor spent an average of $379 on their vacation in Estonia.

In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $2.31 billion billion (2019), only $865.00 million billion remained. This is a 63 percent decrease in Estonia.

Tourism receipts in Estonia per year

All data for Estonia in detail

YearNumber of touristsReceipts% of GNPReceipts per tourist
20201.70 m865.00 m $2.8 %510 $
20196.10 m2.31 bn $7.4 %379 $
20186.03 m2.33 bn $7.6 %386 $
20176.15 m2.12 bn $7.9 %346 $
20165.94 m1.91 bn $7.9 %322 $
20155.70 m1.89 bn $8.3 %332 $
20145.80 m2.28 bn $8.6 %392 $
20135.74 m2.02 bn $8.1 %352 $
20125.01 m1.29 bn $5.6 %257 $
20114.91 m1.26 bn $5.4 %256 $
20104.37 m1.07 bn $5.5 %244 $
20093.83 m1.09 bn $5.6 %284 $
20083.83 m1.64 bn $6.7 %429 $
20071.90 m1.42 bn $6.3 %745 $
20061.94 m1.36 bn $8.0 %702 $
20051.92 m1.23 bn $8.7 %641 $
20041.75 m1.11 bn $9.1 %635 $
20033.38 m883.00 m $8.9 %261 $
20023.25 m737.00 m $10.00 %227 $
20013.23 m661.00 m $10.57 %205 $
20003.31 m657.00 m $11.55 %198 $
19993.18 m702.00 m $12.19 %221 $
19982.91 m668.00 m $11.77 %230 $
19972.62 m597.00 m $11.58 %228 $
19962.44 m565.00 m $11.81 %231 $
19952.11 m452.00 m $10.04 %214 $

Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.

The World Tourism Organization additionally points out that in some countries, the number of tourists is only counted at airports, while in others they are also counted at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.

Comparison: quality of lifeQuality of life in country comparisonCompare the quality of life around the globe: In which countries is life pleasant, safe and healthy?
Ranking: MegacitiesMega cities - the biggest cities all over the worldRanking of the biggest cities worldwide. On top: Shanghai, Chongqing and Beijing
Russia: Public HolidaysPublic holidays in Russia 2023-2027Statutory and inofficial holidays in Russia for 2023 to 2027