Albania recorded a total of three million tourists in 2020, ranking 56th in the world in absolute terms.
That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Albania, the result is much more comparable picture: With 0.95 tourists per resident, Albania ranked 47th in the world. In Southern Europe, it ranked 5th.
In 2020, Albania generated around 1.24 billion US dollars in the tourism sector alone. This corresponds to 6.8 percent of its the gross domestic product and approximately 3 percent of all international tourism receipts in Southern Europe.
On average, each of the tourists arriving in 2020 spent about 444 US dollars. Conversely, the inhabitants of Albania spend only around 263 dollars a year when they themselves spend vacations abroad.
Development of the tourism sector in Albania from 1995 to 2020
The following chart shows the number of tourist arrivals registered in Albania each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g., crew members of ships or flights are also not considered tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.
Data in the chart are given in millions of tourists. The red line represents the average of all 14 countries in Southern Europe.
Revenues from tourism
In 1995, tourism revenues amounted to 70.00 million USD, or about 2.9 percent of the gross national product. This corresponded to about 304,000 tourists at that time and roughly 230 USD per person. Within 25 years, the country's dependence on tourism has increased drastically. Before the outbreak of the COVID-19 pandemic, sales were $2.46 billion billion, 15.96 percent of gross national product. Thus, each visitor spent an average of $384 on their vacation in Albania.
In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $2.46 billion billion (2019), only $1.24 billion billion remained. This is a 49 percent decrease in Albania.
All data for Albania in detail
Year
Number of tourists
Receipts
% of GNP
Receipts per tourist
2020
2.66 m
1.24 bn $
8.2 %
468 $
2019
6.41 m
2.46 bn $
15.96 %
384 $
2018
5.93 m
2.31 bn $
15.21 %
389 $
2017
5.12 m
2.05 bn $
15.75 %
401 $
2016
4.74 m
1.82 bn $
15.35 %
385 $
2015
4.13 m
1.61 bn $
14.17 %
390 $
2014
3.67 m
1.85 bn $
13.98 %
503 $
2013
3.26 m
1.67 bn $
13.07 %
513 $
2012
3.51 m
1.62 bn $
13.17 %
462 $
2011
2.93 m
1.83 bn $
14.22 %
625 $
2010
2.42 m
1.78 bn $
14.91 %
736 $
2009
1.86 m
2.01 bn $
16.71 %
1,085 $
2008
1.42 m
1.85 bn $
14.36 %
1,303 $
2007
1.13 m
1.48 bn $
13.85 %
1,312 $
2006
937,000
1.06 bn $
11.88 %
1,128 $
2005
748,000
880.00 m $
10.93 %
1,176 $
2004
645,000
756.00 m $
10.52 %
1,172 $
2003
557,000
537.00 m $
9.6 %
964 $
2002
470,000
492.00 m $
11.32 %
1,047 $
2001
354,000
451.00 m $
11.50 %
1,274 $
2000
317,000
398.00 m $
11.44 %
1,256 $
1999
371,000
218.00 m $
6.8 %
588 $
1998
184,000
60.00 m $
2.4 %
326 $
1997
119,000
34.00 m $
1.5 %
286 $
1996
287,000
94.00 m $
2.9 %
328 $
1995
304,000
70.00 m $
2.9 %
230 $
Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.
The World Tourism Organization additionally points out that in some countries, the number of tourists is only counted at airports, while in others they are also counted at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.
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