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Tourism in Albania

Tourism in Albania

Albania recorded a total of three million tourists in 2020, ranking 56th in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Albania, the result is much more comparable picture: With 0.95 tourists per resident, Albania ranked 47th in the world. In Southern Europe, it ranked 5th.

Albania generated around 1.24 billion US Dollar in the tourism sector alone. This corresponds to 6.8 percent of its the gross domestic product and approximately 3 percent of all international tourism receipts in Southern Europe.

A global comparison can be found here › International tourism


Back to overview: Albania

On average, each of the tourists arriving in 2020 spent about 395 US Dollars. Conversely, the inhabitants of Albania spend only around 234 dollars a year when they themselves spend vacations abroad.

Tourism in Albania

Development of the tourism sector in Albania from 1995 to 2020

The following chart shows the number of tourist arrivals registered in Albania each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

Data in the chart are given in millions of tourists. The red line represents the average of all 14 countries in Southern Europe.

Tourists per year in Albania

Revenues in tourism

In 1995, tourism revenues amounted to 70.00 million USD, or about 2.9 percent of the gross national product. This corresponded to about 304,000 tourists at that time and roughly 230 USD per person. Within 25 years, the country's dependence on tourism has increased drastically. Before the outbreak of the Covid-19 pandemic, sales took up $2.46 billion billion, 15.96 percent of gross national product. Thus, each visitor spent an average of $384 on their vacation in Albania.

In 2020, tourist receipts plummeted due to the Covid-19 pandemic. Of the $2.46 billion billion (2019), only $1.24 billion billion remained. This is a 49 percent decrease in Albania.

Tourism receipts in Albania per year

All data for Albania in detail

YearNumber of touristsReceipts% of GNPReceipts per tourist
20202.66 m1.24 bn $8.2 %468 $
20196.41 m2.46 bn $15.96 %384 $
20185.93 m2.31 bn $15.21 %389 $
20175.12 m2.05 bn $15.75 %401 $
20164.74 m1.82 bn $15.35 %385 $
20154.13 m1.61 bn $14.17 %390 $
20143.67 m1.85 bn $13.98 %503 $
20133.26 m1.67 bn $13.07 %513 $
20123.51 m1.62 bn $13.17 %462 $
20112.93 m1.83 bn $14.22 %625 $
20102.42 m1.78 bn $14.91 %736 $
20091.86 m2.01 bn $16.71 %1,085 $
20081.42 m1.85 bn $14.36 %1,303 $
20071.13 m1.48 bn $13.85 %1,312 $
2006937,0001.06 bn $11.88 %1,128 $
2005748,000880.00 m $10.93 %1,176 $
2004645,000756.00 m $10.52 %1,172 $
2003557,000537.00 m $9.6 %964 $
2002470,000492.00 m $11.32 %1,047 $
2001354,000451.00 m $11.50 %1,274 $
2000317,000398.00 m $11.44 %1,256 $
1999371,000218.00 m $6.8 %588 $
1998184,00060.00 m $2.4 %326 $
1997119,00034.00 m $1.5 %286 $
1996287,00094.00 m $2.9 %328 $
1995304,00070.00 m $2.9 %230 $


Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.

The WTO additionally points out that in some countries the number of tourists is only counted at airports, in others also at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.

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