Tourism in New Zealand

New Zealand recorded a total of 4 million tourists in 2018, ranking 70th in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of New Zealand, the result is much more comparable picture: With 0.75 tourists per resident, New Zealand ranked 69th in the world. In Australia/New Zealand, it ranked 1st.

New Zealand generated around 10.96 billion US Dollar in the tourism sector alone. This corresponds to 5.3 percent of its the gross domestic product.



Back to overview: New Zealand

The most popular city in New Zealand for international travelers is Auckland. In 2018 it reached the 78th place of the world's most popular cities with 2.80 million tourists.

Development of the tourism sector in New Zealand from 1998 to 2018

The following chart shows the number of tourist arrivals registered in New Zealand each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g. crew members of ships or flights are also not considered as tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.

Data in the chart are given in millions of tourists. The red line represents the average of all countries in Australia/New Zealand.

Tourists per year in New Zealand

Revenues in tourism

In 1995, tourism revenues amounted to 2.32 billion USD, or about 3.6 percent of the gross national product. Within 23 years, the country's dependence on tourism has increased noticeably. In the last year of the survey, the revenue now amounts to 10.96 billion USD, accounting for 5.3 percent of the gross national product. Each visitor now spends an average of 2,974 USD for his holiday in New Zealand.

Tourism receipts in New Zealand per year

All data for New Zealand in detail

YearNumber of touristsReceipts% of GNPReceipts per tourist
19981.48 m1.86 bn $3.3 %1,259 $
19991.60 m2.23 bn $3.8 %1,400 $
20001.78 m2.27 bn $4.3 %1,276 $
20011.90 m2.34 bn $4.3 %1,232 $
20022.03 m3.16 bn $4.7 %1,559 $
20032.09 m4.23 bn $4.8 %2,029 $
20042.33 m5.10 bn $4.9 %2,193 $
20052.35 m6.49 bn $5.7 %2,756 $
20062.39 m6.15 bn $5.5 %2,572 $
20072.43 m7.19 bn $5.2 %2,954 $
20082.37 m6.96 bn $5.2 %2,936 $
20092.37 m5.98 bn $4.9 %2,520 $
20102.44 m6.52 bn $4.4 %2,679 $
20112.51 m7.30 bn $4.3 %2,905 $
20122.47 m7.14 bn $4.1 %2,888 $
20132.63 m7.43 bn $3.9 %2,828 $
20142.77 m8.58 bn $4.3 %3,096 $
20153.04 m9.46 bn $5.3 %3,114 $
20163.37 m9.77 bn $5.2 %2,900 $
20173.56 m10.59 bn $5.2 %2,980 $
20183.69 m10.96 bn $5.3 %2,974 $


All data correspond to the information of the World Tourism Organization.