Tourism in Japan
Japan recorded a total of four million tourists in 2020, ranking 43rd in the world in absolute terms.The fact that larger countries regularly perform better in a comparison of the absolute number of guests is obvious. By putting the tourist numbers in relation to the population of Japan, the result is much more comparable picture: With 0.033 tourists per resident, Japan ranked 155th in the world. In East Asia, it ranked 4th.
In 2020, Japan generated around 11.40 billion US dollars in the tourism sector alone. This corresponds to 0.23 percent of its the gross domestic product and approximately 35 percent of all international tourism receipts in East Asia.
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Back to overview: Japan
Most popular destinations in Japan
No less than five cities in Japan are among the top 100 most popular destinations worldwide. In 2021, Tokyo reached the 15th place. This value was determined by Euromonitor by analyzing and weighting the attractiveness of the cities across six different areas. Unlike in previous years, there is no longer a ranking based on the number of tourists, mainly due to a lack of travel data.| City | Rank |
|---|---|
| Tokyo | #15 |
| Osaka | #33 |
| Kyoto | #34 |
| Fukuoka | #56 |
| Sapporo | #57 |
On average, each of the tourists arriving in 2020 spent about 2,629 US dollars. Conversely, the inhabitants of Japan spend only around 2,017 dollars a year when they themselves spend vacations abroad.Development of the tourism sector in Japan from 1995 to 2020
The following chart shows the number of tourist arrivals registered in Japan each year. Anyone who spends at least one night in the country but does not live there for more than 12 months is considered a tourist. Insofar as the survey included the purpose of the trip, business trips and other non-tourism travel purposes have already been excluded. The number of people passing through within the same day, and e.g., crew members of ships or flights are also not considered tourists in most countries. If the same person travels in and out more than once within the same year, each visit counts again.Data in the chart are given in millions of tourists. The red line represents the average of all 6 countries in East Asia.
Revenues from tourism
In 1995, tourism revenues amounted to 4.89 billion USD, or about 0.088 percent of the gross national product. This corresponded to about 3.35 million tourists at that time and roughly 1,463 USD per person. Within 25 years, the country's dependence on tourism has increased drastically. Before the outbreak of the COVID-19 pandemic, sales were $49.21 billion billion, 0.96 percent of gross national product. Thus, each visitor spent an average of $1,544 on their vacation in Japan.In 2020, tourist receipts plummeted due to the COVID-19 pandemic. Of the $49.21 billion billion (2019), only $11.40 billion billion remained. This is a 77 percent decrease in Japan.
All data for Japan in detail
| Year | Number | Receipts | % of GNP | Receipts |
|---|---|---|---|---|
| 2020 | 4.12 m | 11.40 bn $ | 0.23 % | 2,769 $ |
| 2019 | 31.88 m | 49.21 bn $ | 0.96 % | 1,544 $ |
| 2018 | 31.19 m | 45.28 bn $ | 0.90 % | 1,452 $ |
| 2017 | 28.69 m | 36.98 bn $ | 0.75 % | 1,289 $ |
| 2016 | 24.04 m | 33.46 bn $ | 0.67 % | 1,392 $ |
| 2015 | 19.74 m | 27.29 bn $ | 0.61 % | 1,382 $ |
| 2014 | 13.41 m | 20.79 bn $ | 0.42 % | 1,550 $ |
| 2013 | 10.36 m | 16.87 bn $ | 0.32 % | 1,627 $ |
| 2012 | 8.36 m | 16.20 bn $ | 0.26 % | 1,938 $ |
| 2011 | 6.22 m | 12.53 bn $ | 0.20 % | 2,015 $ |
| 2010 | 8.61 m | 15.36 bn $ | 0.27 % | 1,783 $ |
| 2009 | 6.79 m | 12.54 bn $ | 0.24 % | 1,846 $ |
| 2008 | 8.35 m | 13.78 bn $ | 0.27 % | 1,650 $ |
| 2007 | 8.35 m | 12.42 bn $ | 0.27 % | 1,488 $ |
| 2006 | 7.33 m | 11.49 bn $ | 0.25 % | 1,567 $ |
| 2005 | 6.73 m | 15.55 bn $ | 0.32 % | 2,312 $ |
| 2004 | 6.14 m | 14.34 bn $ | 0.29 % | 2,337 $ |
| 2003 | 5.21 m | 11.48 bn $ | 0.25 % | 2,202 $ |
| 2002 | 5.24 m | 6.07 bn $ | 0.15 % | 1,158 $ |
| 2001 | 4.77 m | 5.75 bn $ | 0.13 % | 1,205 $ |
| 2000 | 4.76 m | 5.97 bn $ | 0.12 % | 1,255 $ |
| 1999 | 4.44 m | 5.72 bn $ | 0.12 % | 1,288 $ |
| 1998 | 4.11 m | 5.66 bn $ | 0.14 % | 1,379 $ |
| 1997 | 4.22 m | 6.18 bn $ | 0.14 % | 1,464 $ |
| 1996 | 3.84 m | 5.78 bn $ | 0.12 % | 1,505 $ |
| 1995 | 3.35 m | 4.89 bn $ | 0.088 % | 1,463 $ |
Our data on tourist numbers, revenues and expenditures are based on information from the World Tourism Organization. However, to ensure international comparability, the data for some years or countries were manually researched and corrected if they obviously included visitors without overnight stays. In these cases, the data were taken from the official communications of the respective national tourism authorities.
The World Tourism Organization additionally points out that in some countries, the number of tourists is only counted at airports, while in others they are also counted at border crossings or even hotels. A comprehensive and reliable indication is therefore hardly possible in any country.
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